How to Make Your Google Adwords Budget Go Further
I get asked about Google Adwords quite often. Although to be honest, more often than not, I'm told that AdWords is expensive! The truth is that AdWords can be expensive if you're not doing [...]
How Many Words Should a Blog Post Have?
Just this morning I was asked this question and immediately thought (and said), I perhaps should write a blog post about that! The short answer is; 300 words is the minimum and about 500 [...]
Why You Should Switch Your Site To HTTPS
Is your website HTTPS? If not you should really consider switching it over. It's not a particularly difficult thing to do and the benefits make it well worth it. HTTPS stands for Hyper Text [...]
How Important Is the Right Email Address For A Small Business?
Going self-employed? Setting up a business for the first time? I wonder if you are thinking about your brand identity and how important it might be. In my opinion, it's the most important thing. Today [...]
How Does Having A Website Bring In More Business?
I was talking to someone the other day and they were saying that just by having a website they thought they should get more business. How's that? I said. The reply was that if they [...]
How To Make Google Love Your Website
You have a nice shiny new website that you are sure is capable of converting visitors into customers but what next? If your website doesn't get up the search index your lovely brand new website [...]
How To Create Effective Google AdWords Landing Pages
You want more customers? I'm sure you do. Certainly if you are looking to grow your business anyway. You can do it with Google AdWords and perhaps you've tried pay per click marketing but it [...]
How Important Is Brand Consistency For A Small Business?
I was at a networking event recently and took away a few business cards. I got back to my office and decided to check out the companies online. Being a web designer, I guess I [...]
The Secret Of Writing Great Adwords Ads
If you keep just a few things in mind while writing your Google AdWords Ads, you should get a good click through rate. Ultimately you'll only know if it's a good Ad if people click [...]
How To Pay Less For Google AdWords
Here are some tips on how to make your Google AdWords clicks cheaper. There are people that say to me that they wouldn't advertise using Google AdWords because they believe it is expensive. It's true [...]