If you keep just a few things in mind while writing your Google AdWords Ads, you should get a good click through rate. Ultimately you’ll only know if it’s a good Ad if people click on it, so how many people click the Ad in relation to people who see it, is a very important ratio. Clicks divided by impressions equals click through rate.
Testing a variety of Ads is a must, but as a starting point when creating your Ads, keep firmly in mind that if your potential site visitor sees the Keywords that they typed in within your Ad, they are much more likely to click on it.
Now you might say, but there’s a lot of keywords in my Ad group. How can I target all of them? If you are asking this question, my belief would be that you have too many keywords for each Ad group. I try to keep it down to no more than 20 per Ad group. It might start off with more but as soon as I can, I get the number of keywords per Ad down.
Why do this? Because to be as effective as possible with your AdWords campaigns, you need to be as targeted and as relevant as possible.
Small groups of keywords per Ad group and test the Ads to see which performs best. And keep testing. Always.
Remember also the landing page of your site. When they click the Ad, they need to be taken to as highly a relevant landing page as possible. Never your home page!
If you’d like help with AdWords, give me a call. I’d be quite happy to give you some advice without any obligation. A coffee and a chat can sometimes work wonders. You can contact me by phoning 01603 383477 or filling in my contact form. I’d really like to hear from you.