Creating Value are a business training company that teaches business by way of a ‘business game’ simulation. Not an easy concept to understand straight away, so the images on the Creating Value website are of the highest importance. By taking the time to talk to the client and understand their business goals, I determined that a photo-shoot showing the game being played would be the ideal way to get across their business message.
Many thanks to the photographer Joe Lenton. His images are at the heart of this website and convey what I wanted perfectly.