So go on then. Why actually do you write blog posts and put them on your website? I have asked this question of a few people recently and I’m afraid I normally get a blank look back. When I do get an answer it usually revolves around something vague like “my website will be better found on Google” or “I want the reader to know what I do”. That’s just a couple, but I could probably come up with a dozen more equally vague answers.

Would anyone like to know why I write blog posts and put them on my website? There are a few reasons, depending on what I’m aiming the post to do. And that’s part of the point. I have an aim, a purpose. Each post I write, I’m looking for a result. That I want some sort of reaction is fairly obvious. But what reaction?

Quite often I will write a post that answers a question I’ve been asked. The expectation being that if someone asks a certain question, it’s safe to assume that there will be many others out there that are looking for the same answer. If then they type (or speak) that question in to the search engine box, perhaps my post will come up high enough in the search engine index to be found and clicked on. Am I expecting a sale from it? No I’m not, but if I’ve helped someone by giving them information that is valuable to them, then maybe when they need a service that I provide, they may come to me.

Do you see that I said “valuable”? In content marketing this is an extremely important word. You must offer real value to the reader or it just doesn’t work.

Answering questions shows you to be an expert in your field. You might answer the question differently from someone else in your field. That doesn’t matter. We all take information in in different ways. If you are an expert in your field, your answer is just as valid as another. You might explain the answer in a way that the reader understands it better.

Add content to your website that is valuable and you will rank better with the search engines. By the way, forget about the keywords thing. Just write naturally. The keywords will be in there. Not that it matters these days anyway. Context is what counts, and relevance. Google uses semantics in it’s algorithm. This means that it knows what you mean. The keywords do not necessarily have to be there. The meaning of what is on the page is much more important.

So, if I walk up to you one day and ask “Why do you write blog posts for your website”? I wonder if your answer would be. “Because I want to inform my readers, give them valuable information and answer the questions that they have”. I hope so.

Like to talk more about this? Please do not hesitate to contact me by phoning 01603 383477 or filling in my contact form.