I’ve been talking a lot recently about my new SEO & Blogging course and a question I was asked just the other day is “So What Exactly Are The Benefits Of SEO?”
It almost took me few seconds to start to answer as no-one has actually asked me that in quite a while. Stupidly I thought everyone knew why search engine optimisation is so important. I think he knew that the idea is to gain as high a possible ranking in the the SERPS for certain key phrases but outside of that he didn’t know why SEO is an important part of online marketing.
Anyway, I gathered my composure and started to list all of the things that are so important to do on and off your website in order to gain a higher ranking with Google and the other search engines.
The first thing I said was that you’ll get a definite increase in traffic to your site. Then I said about brand awareness. Simply more people will see your brand. If you learn to do it yourself, it’s cheap! Part of SEO is to make your website easier for the search engines to navigate and by doing that you’re making it more user friendly which will help conversions as users will find the information they are looking for more easily and that means there’s a greater chance that they’ll pick up the phone and call you.
I also said that his competitors most likely were doing some sort of SEO and therefore with everything being so fast moving these days, you’ll benefit by staying ahead of the competition.
Search engine optimisation is fairly simple really. No Voodoo. It’s just doing doing the things that the search engines, Google mainly, want you to do in order to give website visitors the most relevant information and give the best possible user experience. It’s about getting your name out there. Becoming an authority on what you do and if you do all these things you get rewarded by higher positioning in the search engine results pages (SERPS).
And as I said, it doesn’t have to cost a fortune. Admittedly it can take a lot of time but it’s worth it. You can do so much yourself which can keep the costs down considerably.
Would you like to learn about SEO? Come on my course and you’ll get all the information you need to steal a march on your competition.
You can read more about the course on the SEO Course Norwich page.
If you’d just like a chat about it and a coffee, please do not hesitate to contact me by phoning 01603 383477 or filling in my contact form.