Having a good looking website is all very well, but surely you’d like to gain customers that come to you because of what they seen on your website.
Now when I create websites I ensure that the pages are as narrowly focused as possible. Most websites I see are just too general in their approach and unfortunately, I hear many business owners saying that their website is just somewhere for people to come for information. Well that’s okay, but all they’re likely to do then is go looking at competitors websites who are probably trying harder to get the person to buy their product or service.
Keeping your web pages as focused as possible will result in more inquiries and therefore more sales. If you have testimonials and calls to action which are relevant to each page, then you’ll have a website which can operate as a major part of your overall marketing strategy.