In one form or another, content marketing has been around for many many years. Certainly long before the arrival of the Internet. These days we see “Blogging” as the main form of content marketing, but how to be successful with it depends on a number of things. My aim with the club is to help to educate the members in the art of blogging and how to use it to grow a business. For this type of marketing to work, a commitment to attend the club regularly is of paramount importance as it is a long term marketing strategy that will only pay dividends if done on a consistent and regular basis.
Each month we will work on building up a keyword list for your business, Carry out SEO on the blog post pages, write the posts and publish the posts. We will also talk about how best to distribute the content and drive traffic to your website.
We will also have a speaker each month. Someone involved in IT or marketing. It will be a 10 minute talk from a speaker invited by me. I am sure that this will add value to our businesses.